Description:

*There is no online assessment, ACA members who participate will not be awarded OPD points*   Engaging and empathic web copy inspires your ideal audience to enthusiastically say, “YES, I WANT THIS.” You can write heart-based copy that is clear, enticing, unique to you and what you offer without sounding “salesy.” Juliet will show how compelling copy can double, triple, and yes, even quadruple your clients and customers in this training. Juliet, a former psychotherapist, has been studying and writing client and customer-attracting web copy for her clients for 23 years. Whether you love writing or hate it, if you haven’t studied the science of copywriting, you’ll want to download as much information as you can from Juliet’s brain. Along with 9 pre-recorded modules, 6 bonuses, 12 templates and a checklist, there are 6 pre-recorded Office Hours webinar videos where Juliet answers questions.

Key Learning Objectives / Outcomes:

Course Outline:
  • Module 1 – Copywriting: Why You Need to Learn It – 9 minutes
  • Module 2 – Getting Inside Your Potential Clients’ and Customers’ Heads – 34 minutes
  • Module 3 – Copywriting Psychology – 26 minutes
  • Module 4 – Copy Structure and Style: More Science for Writing for Success – 43 minutes
  • Module 5 – 3 Key Types of Social Proof – 32 minutes
  • Includes templates: How to Write Testimonials and Endorsements and How to Write Captivating Client and Customer Stories
  • Module 6 – The 4 MUST-HAVE Pages For Your Private Practice Website – 60 minutes
  • Includes templates: Write an Attention-Getting Home Page, Write an About Page That Stands Out, How I Work Page, and How to Write a Contact Page
  • Module 7 – 7 Optional Pages For Your Private Practice Website – 46 minutes
  • Includes templates: Who I Work With/Is This You Page, Work With Me/Us Page, FAQ Page, Products and Courses Page, and 3 Social Proof Pages
  • Module 8 – How to Write a Compelling Sales Page to Sell a Course, Workshop or Program – 36 minutes
  • Includes template: How to Write a Sales Page
  • Module 9 – Get Down To It! How to Write Your Copy With Ease – 32 minutes
  • Includes checklist: 17 Steps for Editing Your Copy
  • Bonus 1 – 200 Words That Connect and Engage
  • Bonus 2 – 101 Attention-Grabbing Phrases to Keep Visitors Glued to Your Page
  • Bonus 3 – 5 Writing Tools Juliet Uses Almost Every Day and 5 More Worth Considering
  • Bonus 4 – 7 Steps for Getting Gripping Client and Customer Testimonials (While Protecting Client Confidentiality)
  • Bonus 5 – 7 Steps for Getting Compelling Endorsements from Colleagues Without Being a Pest
  • Bonus 6 – How to Layout Your Website for Maximum Engagement

Presenter / Provider:

Juliet Austin

Presenter Qualifications:

As a former psychotherapist, Juliet has written website and sales page copy for hundreds of therapists and wellness practitioners over the past 23 years. Due to her background in therapy and her web copywriting skills, Juliet’s copy is authentic, ethical, and heart-based. Her copy attracts clients and customers through the emotional connection she makes with web visitors, where they feel heard, understood, and hopeful that their lives can be better. Juliet has studied master copywriters and developed her own unique copywriting style that is appropriate, ethical, and effective for therapists and wellness practitioners. Her copywriting skills are highly sought after, leading to a client waitlist of several months. With Clinton Power, Juliet is also the co-owner of the Mind Body Training Institute. Juliet and Clinton regularly offer free online training courses and advanced, fee-based courses for therapists and wellness professionals.

Contact:

Cost:

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