An online learning and mentoring course for new counsellors who want to learn how to market and establish their private practice.
The Entrepreneurial Therapist Journey - Marketing Counselling Business (Portugese)
Objective:
OPD Points: 10
Outline:
Content:
1- Plan to ‘professionalize’ or redesign your business. In this class you will learn how to ‘professionalize’ or redesign your image. This step is essential for us to understand where you are professionally and where you want to go. 1 Assessment.2- Discover or redefine your field of action by aligning your goal with results.In this class you will identify your client and your market. 3 Assessments.3- How to discover your differentialNow that we understand in which specific area you will work and what your client’s profile is, let’s organize the benefits of your service for this client. 1 Assessment4. Solidifying your persona in your area of expertise in the marketIn this class we will better understand how to solidify your persona in your area of expertise. 1 Assessment5. How to price your service and expertiseIn this module we will discuss, session length, service ability, number of people, session type, session frequency, discounts and payment plans. 1 Assessment.Mentoring 60 minutes live with the trainer – Cristiane Lobato6. Exercise to align your profile, area of expertise and ideal client. Now that you have a clear vision of your area of activity in the market, your ideal client and your business profile, let’s do an analysis to unite this information to your plan of action. 1 Assessment7. Effective communication between you and your ideal client8. Personal development plan – within your reality today 1 Assessment.9. Professional development plan – within your area of expertise 1 Assessment.10. Marketing plan.11.Putting marketing and communication into practice.1 Assessment.Includes mentoring session
Presenter / Provider:
Presenter Qualifications:
Contact:
- Cristiane Lobato
- Cristiane Lobato
- info@lobatotherapy.com.au