The aim of this procedure is to afford protection to both the public and counsellors, and to protect the name of the profession of counselling as conducted by both individuals and organisational members of the Association. Accordingly, it is possible for the Association to act in the absence of a complaint in cases where it is deemed that not to act would be prejudicial to the good name and standing of the Association and/or the counselling profession. In the same way, acts by individual members deemed to be prejudicial to the good name and standing of the Association, and/or the counselling profession are liable to action by the Association.